Colours has always been a powerful tool for communication. It has had effect on man from the very first-time man began to draw graffiti till now; from the clothes we wear to the trinkets we buy, colours evoke different feelings and emotions that influence our everyday decisions.
From clothes worn, to product logo, to card design, colour makes between 60% to 90% of the subconscious judgement made. Colour brings out the beauty in certain element.
What Impact does Colours Make on your Website Design?
Colours and their common Interpretation
Some colours, their shades and their interpretation:
Red: it symbolizes Power and Urgency
Red is interpreted as a color for urgency, passion, emergency, survival, courage and aggressiveness; the shades of red gives slightly different meanings. It is usually used on the first page of the websites to emphasize the main subject.
Shades of Red
Bright red gives an aura of energy, excitement, adventure, entertainment, beverage, great for food.
Dark red shows authority, luxury, it is also good for companies that sells high-priced products and services, educational institutions.
The wrong use of red can make you/the site look: domineering, quick-tempered, resentful, violent, brutal, overbearing, aggressive and angry.
Blue: The Hue of Trust
Blue helps create, the sense of trust, calmness, and productivity. It also gives people the feeling of serenity and peace. Unlike red that makes people have this sense of urgency, blue on the other hand lets people take their time and come to a decision at their own pace if they trust the company and believe what they say. Corporate websites and other business websites use blue colour to create the impact of reliability and strength. Twitter and Facebook abundantly use medium shades of blue
Shades of Blue
Light blue: this shade of blue shows creativity, and it is great for tech and creative companies.
Dark blue on the other hand gives an impression for intelligence, trust. It is used by companies that need to build trust in their customers; companies like financial institutions, healthcare, government organizations and corporations.
Green: This gives an aura of Money, Balance, and Nature
What most people don’t know about the color spectrum is that green is in the center of it, making it the color of balance, equilibrium, and calm. Green is mostly considered as a cool color like blue, but it also has the vitality of yellow. It creates an atmosphere that depicts stability and balance.
It is a versatile color that would work great in most industries and its variations matter less than in other colors.
This makes green perfect for the health and wellness industry, eco-friendly or organic products, outdoor products, environmental awareness and tech companies.
Yellow: Displays Creative, Playful, Uniqueness
It’s not an accident that jolly people are often said to be “sunny”.
Yellow is the happiest colour and it creates this sense of excitement, optimistic, and openness to possibilities.
Companies that want to create cheerful feelings – like travel agencies, children’s party organizers, tourism companies – would often use yellow; this is done to pass a message of friendship and delight.
Yellow also works great in differentiating brands as creative, out-of-the-box types. Web designers use yellow when making a consultancy or skills development related website.
Orange: this is used to show Urgency, Durable, Confident
Orange is a combination of yellow and red colours.
If you want to communicate a message with a sense of urgency in a non-intrusive way, orange is the best fit.
It combines both the cheerfulness that is in yellow and the urgency that is found in red, the mixture there by sends the message of being durable and confident.
Purple: Shows Sophistication, Success, Imagination, Royalty
Purple displays luxury and sophistication, but its shades have slightly different impacts on perception.
Shades of Purple
Light purple: appeals to a lady’s sense of class and sophistication; it is great for companies that sells products to women, products like jewelry and beauty items.
Dark purple: displays seriousness, gloominess, mystery, luxury.
Black: Bold, Classy, Different, Authority.
Black is a way more sophisticated than purple; this makes it a good color for brands that cater to the wealthiest clientele.
When Black is properly used, it gives you a chance to play witha high level of contrast, while helping a website in any industry make a bold statement.
It creates a different sense when used in combination with other tones
White: Friendly, Sophisticated, Classy
When you are in doubt, use white color. It is the universal color of peace, cleanliness, simplicity, purity, innocence, etc.
White is simple and fuss-free but it is still creative, classy, sophisticated, inviting, and friendly.
White is best paired with strong, loud colors to create a clean, minimalist effect that is easy to read.
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